Lead with confidence through change, transitions, and new opportunities
I partner with leaders and professionals at pivotal moments—whether navigating a career transition, stepping into a new role, or deepening their impact.
You want to lead with greater confidence and impact, yet something keeps getting in the way.
You may be ready for the next step in your career, but unclear about what you truly want or how to move forward.
You’re stepping into a bigger role and quietly wondering if you’re ready for the expectations that it brings.
Or you may feel stuck—overwhelmed by options, pressure, or the sense that you should have this figured out by now.
These moments are more common than we think—and they’re often where the most meaningful growth begins.
As your coach, I serve as a trusted thought partner and sounding board. I help you slow down, clarify what matters most, and make confident decisions in real time.
If you’re navigating a moment of change and want support thinking through your next steps, let’s connect for a free consultation.
About Serena
I partner with leaders and professionals as they navigate periods of change—career transitions, expanded roles, or moments when the way they’ve always led needs to evolve.
I bring over 15 years of experience as a business and operations leader across the tech, retail, and consumer sectors. I’ve led teams at Amazon, Audible, and high-growth companies, driving revenue growth, margin expansion, operational efficiency, and customer impact in fast-paced environments.
Throughout my career, the most rewarding part has been developing people—listening to their stories, helping them clarify what matters most, and supporting thoughtful decisions during pivotal moments.
Coaching builds on this experience, offering individuals structured space to step back, gain perspective, and move forward with greater clarity. Clients often come to coaching when facing complex decisions, meaningful transitions, or moments that require thinking more strategically about what comes next.
I hold a BA from Wellesley College, an MBA from Wharton, and am a UC Berkeley–certified executive coach.
My Services
Ongoing Coaching
I support leaders in an ongoing coaching partnership designed to provide space for deeper reflection, sustained progress, and support through evolving professional or personal challenges. Typical engagements last 3–6 months, with flexibility to adapt to your goals and schedule.
Our work may include:
Clarifying priorities and defining actionable goals
Navigating complex decisions and challenges
Building confidence in decision-making
Exploring new possibilities and taking practical next steps
Between sessions, I provide guidance and accountability, including targeted exercises and support to help you apply insights and maintain momentum.
Focused Coaching Sessions
For specific challenges or time-sensitive moments, I offer shorter, focused coaching engagements—typically a small series of sessions designed to help you prepare thoughtfully and move forward with confidence.
We can focus on:
Career narrative and positioning for networking or interviews
Interview preparation
High-stakes presentations or meetings
Performance reviews or promotion conversations
Clarifying a decision or preparing for an important transition
This approach is flexible and tailored to your needs, combining structured preparation, guidance between meetings, and accountability to help you move forward with confidence.
Some Places Where My Clients Are Leading
Client Testimonials
“Working with Serena helped me uncover deeper patterns in how I approach my career, particularly around self-advocacy, confidence, influence, and boundaries. I came into our sessions feeling burnt out and uncertain about the next step in my career but left with greater self-awareness of how to reframe my challenges, recognize where I was limiting myself, and develop a more intentional approach to career growth.”
— Product Leader
"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."
— Senior Director of Marketing
"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”
— Entrepreneur & Founder
Are you ready to lead with confidence in your next chapter?
Schedule a free consultation call to explore your goals and the possibility of working together.