Are You Ready to Own Your Next Chapter?

I help leaders at all stages of their careers to navigate growth, overcome challenges, and step confidently into what’s next.

Whether you're launching a business, navigating a new role, or rethinking what success means to you, I partner with you to move forward with purpose and confidence. Coaching isn’t about having it all figured out—it’s about creating the space to explore what’s possible and take action aligned with who you are and where you want to go.

My coaching helps you get clear on what truly matters, move past what might be holding you back, and stretch beyond what you thought possible. Together, we clarify your goals, shift limiting patterns, explore new perspectives, and take meaningful, aligned action.

I specialize in helping leaders:

  • Elevate their leadership, improve strategic decision-making, build high-performing teams, and drive business impact

  • Redefine success on their own terms, reconnect with what matters, and build a life and career they truly want

  • Gain clarity on their career direction, understand their values and strengths, and carve a purposeful path forward

Ready to step confidently into what’s next? Let’s explore how we can work together. Schedule a free consultation call to get started.

About Me

With 18 years of experience as a business leader in tech and retail, I now help leaders at all stages of their careers to navigate growth, overcome challenges, and step confidently into what’s next. I partner with a diverse range of professionals, including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs.

Before becoming a coach, I led teams at Amazon, Audible, Accenture, and high-growth, venture-backed startups, with a focus on operations, retail management, supply chain, and customer service. While I loved solving complex problems and building strong teams, what truly energized me was listening to people’s stories, helping them clarify their goals, and supporting them in getting where they wanted to go.

In my own journey, I experienced the transformative power of getting clear on what I truly wanted, building confidence, overcoming limiting beliefs, and giving myself permission to explore new paths. Those pivotal moments inspired me to pursue coaching—bringing together my business experience and deep passion for helping others grow, both personally and professionally.

I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute.

I live in the San Francisco Bay Area with my husband and two daughters.

My Services

1:1 Coaching

  • Coaching is a collaborative process that empowers you to unlock your potential through 1:1 sessions. My typical engagement is for 3 months.

  • Together, we clarify your priorities, uncover limiting beliefs, explore new possibilities, and take concrete steps toward your goals.

  • I offer targeted exercises to deepen reflection and help you apply new insights between sessions.

  • You’ll also receive ongoing support and accountability to stay on track and create meaningful progress.

Targeted Career Support

  • Through short-term, focused sessions, I help you prepare and perform at key career moments. These are typically one-off or 2-3 session engagements.

  • Topics can include preparation for:

    • Interviews

    • Presentations & executive meetings

    • Keynote speaking & panels

    • Performance reviews & promotion discussions

    • Difficult conversations

Strategy and Operations Consulting & Advisory

  • I partner with organizations across industries and growth stages to shape strategy, solve complex business problems, build and scale operations.

  • Functional expertise includes:

    • Supply Chain: Inventory management, distribution strategy, procurement

    • Retail Management: Assortment optimization, pricing, vendor negotiations

    • Customer Service: Value creation, customer retention, new program development

Where My Clients Are Leading

Client Testimonials

“Working with Serena helped me uncover deeper patterns in how I approach my career, particularly around self-advocacy, confidence, influence, and boundaries. I came into our sessions feeling burnt out and uncertain about the next step in my career but left with greater self-awareness of how to reframe my challenges, recognize where I was limiting myself, and develop a more intentional approach to career growth.”

— Product Leader

"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."

— Senior Director of Marketing

"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”

— Entrepreneur & Founder

Ready to step confidently into what’s next?

Schedule a free consultation call to explore your goals and the possibility of working together.