Women leaders come to me when they are ready to define and pursue success on their own terms.

Are you feeling stuck or uncertain in your journey?

  • Maybe you’ve reached impressive milestones in your career, but something still feels missing.

  • Perhaps you’re unsure of what you truly want, or you feel overwhelmed trying to do it all.

  • Or maybe you’ve thought about a change but keep telling yourself you can’t do it, or that it’s too risky.

I get it. I’ve been there myself. Throughout my life, I followed a path many would consider successful—prestigious schools, well-known companies, climbing the corporate ladder—yet I often felt disconnected from what truly mattered to me.

My personal journey of self-discovery gave me the courage to redefine success on my own terms. I learned that embracing what aligned with my values and strengths was the key to creating a life with fulfillment and possibility.

I help women leaders like you get clear on what success means—whether that’s navigating a career change, leaning into your strengths, or focusing your energy where it matters. Together, we’ll uncover what’s holding you back, align with your values, and take bold steps forward to create success that feels truly aligned.

I’d love to hear about your journey and explore how we can work together. Schedule a free discovery call to get started.

About Me

With 18 years of experience as a business leader in tech and retail, combined with my personal growth journey, I help women leaders navigate their own journey to success. I work with a diverse range of clients, including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs.

Prior to coaching, I led teams at Amazon, Audible, Accenture, and high-growth startups, working across areas like strategy & operations, category management, supply chain, and customer experience. I combine this diverse business experience with a deep passion for coaching, guiding my clients toward both personal and professional growth.

I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute.

I live in the San Francisco Bay Area with my husband and two daughters.

Coaching

What is coaching?

  • Coaching is for leaders ready to redefine success on their own terms and navigate the next phase of their career and life—whether that’s making a career change, overcoming complex challenges, or making bold decisions.

  • In our one-on-one sessions, we’ll uncover what’s holding you back, clarify what truly matters to you, and create actionable strategies that move you forward with confidence.

  • Coaching will help you gain deeper self-awareness, gain fresh perspectives, and take steps toward meaningful change that is aligned with your values and strengths.

What can you expect from me?

  • I create a safe and open space where you can reflect, process your thoughts, and gain clarity without judgment.

  • Through thoughtful questions and active listening, I help you uncover new perspectives and actionable insights.

  • I identify limiting thought patterns and beliefs that may be holding you back from reaching your full potential.

  • I guide you in exploring new possibilities and taking bold steps that align with your values, goals, and aspirations.

  • I provide ongoing support to ensure you stay on track and follow through on the actions you commit to.

How will we work together?

  • My typical coaching engagement is 3 months of support, but we can also come up with a structure that’s tailored to your specific goals and needs.

  • Our coaching sessions will be held over Zoom.

  • Together, we’ll set clear goals, address key challenges, and create actionable steps that move you forward.

  • I’ll provide targeted exercises to deepen your reflection and help you apply new insights between sessions.

  • I’ll be available by email and text for ongoing support and accountability.

    Note: Some companies offer professional development stipends that can cover coaching.

Testimonials

"Working with Serena gave me the pause I’d never allowed myself before. From the start, her calm confidence made it easy to open up and reflect on what I truly wanted. Rather than rushing to solutions, she helped me explore what drives me. Her thoughtful approach gave me clarity during my career transition, and now, I have a clear sense of where I’m headed and how to get there."

— Head of Operations

"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."

— Senior Director of Marketing

"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”

— Entrepreneur & Founder

Ready to pursue success on your own terms?

Schedule a free 45-minute discovery call!
We’ll start to explore your goals and the possibility of working together.