Owning Your Next Chapter

I partner with executives, rising leaders, and entrepreneurs to navigate new levels of growth and leadership—and step boldly into what’s next. Whether you’re scaling a business, stepping into a new role, or rethinking what success means for you, I support you in navigating personal and professional change with clarity and confidence.

My coaching style is rooted in helping you harness your strengths, overcome what might be holding you back, and stretch beyond what you thought possible. Together, we clarify your goals, break through obstacles, explore new perspectives, and take purposeful action to create meaningful impact.

I specialize in helping:

  • Corporate & startup executives and entrepreneurs elevate their leadership, improve strategic decision-making, build high-performing teams, and deliver business impact.

  • Women leaders redefine success on their own terms, reconnect with what matters, and create a life and career they truly want.

  • Rising leaders gain clarity on their career direction, understand their values and strengths, and build a purposeful path forward.

Ready to step boldly into what’s next? Let’s explore how we can work together. Schedule a free consultation call to get started.

About Me

With 18 years of experience as a business executive in tech and retail, I now help leaders navigate new levels of growth and leadership—and step boldly into what’s next. I partner with a diverse range of professionals, including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs.

Before becoming a coach, I led teams at Amazon, Audible, Accenture, and high-growth startups, specializing in strategy & operations, retail management, supply chain, and customer service. What I found most rewarding throughout my career was listening to others’ stories, helping them clarify their goals, and supporting them in figuring out how to get there.

In my own growth journey, I discovered the transformative power of getting clear on what I truly wanted, embracing my strengths, moving through limiting beliefs, and building the confidence to believe that anything is possible. These pivotal moments inspired me to pursue coaching—blending my business expertise with a deep passion for helping others grow both personally and professionally.

I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute.

I live in the San Francisco Bay Area with my husband and two daughters.

My Services

Coaching

  • Coaching is a collaborative process that empowers you to unlock your potential through focused 1:1 sessions.

  • Together, we clarify your priorities, uncover limiting beliefs, explore new possibilities, and take concrete steps toward your goals.

  • I offer targeted exercises to deepen reflection and help you apply new insights between sessions.

  • You’ll also receive ongoing support and accountability to stay on track and create meaningful progress.

Group Workshops

  • I lead interactive workshops for corporate teams, leadership groups, and professional communities on topics related to growth, confidence, and career fulfillment.
    Topics include:

    • Reframing the Stories We Tell Ourselves

    • Gaining Clarity on Your Career Direction

    • Building Confidence and Communicating with Impact

    • Harnessing Your Strengths to Drive Impact

  • I'm always open to collaborating on sessions tailored to your specific goals and audience.

Advisory & Consulting

  • I bring nearly two decades of strategy-setting, problem-solving, and operational execution across different industries, functions, and stages of growth. I support organizations with:

    • Strategic planning and prioritization – aligning on goals and driving focus

    • Operations optimization – improving systems and scaling efficiently

    • End-to-end process improvement – streamlining workflows across teams

    • Special projects and initiatives – leading complex, cross-functional work

Where My Clients Are Leading

Client Testimonials

“Working with Serena helped me uncover deeper patterns in how I approach my career, particularly around self-advocacy, confidence, influence, and boundaries. I came into our sessions feeling burnt out and uncertain about the next step in my career but left with greater self-awareness of how to reframe my challenges, recognize where I was limiting myself, and develop a more intentional approach to career growth.”

— Product Leader

"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."

— Senior Director of Marketing

"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”

— Entrepreneur & Founder

Ready to step boldly into what’s next?

Schedule a free consultation call to explore your goals and the possibility of working together.